PLASTICS Adds Smithbucklin, 360 Live Media as Agency of Record for NPE2024: The Plastics Show

WASHINGTON, D.C. – The Plastics Industry Association (PLASTICS) has added association events experts, Smithbucklin, and Smithbucklin-owned company, 360 Live Media, to the team planning NPE2024: The Plastics Show through 2027.

NPE2024, the largest plastics trade show in the Americas, will bring together companies from throughout the plastics value chain, showcasing the newest, state-of-the-art plastics technology and industry innovations. Smithbucklin will provide exhibitor sales and support services and 360 Live Media will deliver marketing and media strategies to the NPE and PLASTICS team.

“We want the best in the business working on NPE,” said Glenn Anderson, COO at PLASTICS. “We talked to a lot of groups, and it was clear that Smithbucklin and 360 Live Media bring the right combination of successful association experience and events expertise to the table.”

NPE^® is a flagship brand and event for PLASTICS, with a pedigree stretching back to 1946. The triennial event is a must-attend for tens of thousands of plastics industry and other manufacturing professionals worldwide.

“Smithbucklin is thrilled to welcome NPE: The Plastics Show to our portfolio of exhibit sales clients,” said Tom Myers, Senior Vice President, Sales Services, Smithbucklin. “Now more than ever, ROI is at the top of the list for exhibitors, attendees, sponsors, and show organizers. Our proven approach to creating highly-customized sales strategies will deliver results for NPE: The Plastics Show, help show partners achieve their sales and marketing objectives, and enhance the overall attendee experience.”

“360 Live Media thrives on working with the most ambitious teams in our space,” said Jack Macleod, President of 360 Live Media.  “We look forward to leveraging the full heft of our combined sales and marketing teams to drive results for NPE and PLASTICS.”

In 2018, NPE staged its largest-ever show with 2,182 exhibiting companies occupying more than 1.2 million net square feet of sold-out exhibit floor space. PLASTICS COO Anderson, a then-PLASTICS member and former Chair of NPE2018, concluded, “I’d like nothing more than to see NPE2024 blow our 2018 numbers out of the water, and Smithbucklin and 360 Live Media are the right partners to help us do it.”