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Plastic Recycling April 18, 2019 11:30:41 AM

Nestle Waters’ Innovative Strategy Gives Plastic Bottle Recycling a Giant Boost

Paul Ploumis
ScrapMonster Author
The company, on an average, uses 7% recycled plastic across all its packaging.

Nestle Waters’ Innovative Strategy Gives Plastic Bottle Recycling a Giant Boost

SEATTLE (Scrap Monster): Nestle Waters North America (NWNA) announced innovative strategy aimed at pushing recycling to new heights. The strategy focuses on efforts to increase the recycled plastic content in its packaging and enhance the recyclability of its products. It ultimately aims to have its packaging as well as the packaging by other companies to be 100% recovered for recycling or reuse.

Fernando Mercé, CEO of NWMA noted that the first and foremost step in ensuring increased packaging recovery rate is to incorporate recyclability in product design. Citing the example of the company’s Pure Life bottle, Mercé noted that its easy-to-remove label has contributed to the recyclability. He urged design engineers to keep recyclability in mind while creating new products. Incidentally, Nestle Pure Life bottle made from 100% recycled polyethylene terephthalate plastic (rPET) had won the 2019 Design For Recycling (DFR) award by the Institute of Scrap Recycling Industries (ISRI).

The company, on an average, uses 7% recycled plastic across all its packaging. NWMA aims to quadruple the recycled resin use by 2021. In the long term, it targets to use 50% recycled content in its packaging by 2025.

NWMA urged to boost collection systems to ensure sufficient supply. It extended support for bottle bill system and curbside collection system and assured active participation by the company in the design and implementation of such programs.

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