E-Waste Recycler Announces Massive Expansion Plans

SEATTLE (Scrap Monster): One of India’s largest e-waste recycling companies- Cerebra Integrated Technologies Ltd. has announced its plans to widely expand its footprints in the Indian subcontinent. The outlined short to long-term expansion plans are expected to grow the company’s business to its full potential, transforming it as a leading player in e-waste recycling, repair and refurbishment. It must be noted that Cerebra had commissioned a full-fledged e-waste recycling facility in Narasapura, Kolar District in Bengaluru in 2016.

The company which has been in the Indian market for almost two decades now has been based in the south Indian city of Bengaluru in Karnataka state. As part of the expansion plan, it aims to expand its presence to other states of the country including northern region states such as Gujarat and New Delhi and other south-central states including Tamil Nadu, Telengana, Andhra Pradesh and Maharashtra.

In order to meet its projected expansion goals, the company has already appointed reputed industry leaders as their preferred vendors and partners for electronics waste recycling. The company is currently attempting to form similar partnerships with government agencies and public sector undertakings (PSUs) which in turn could lead into dramatic expansion of its business reach and client network.

ALSO READ: The World Generated 4,500 Eiffel Towers' Worth of E-Waste in 2016

According to the company, informal sector plays a crucial role in e-waste collection and handling in India. Cerebra aims to join hands with the informal sector by making them partners in collection of e-waste. Also, the company looks forward to enter into strategic partnership deals with registered collectors, dismantlers and recyclers to ensure that no e-waste ends up in landfills. It also plans to collaborate with medical laboratory equipment manufacturers towards safe and healthy recycling of end-of-life devices. In addition, the company will secure membership with prominent e-waste and recycling organizations within the country.

India is one of world’s largest e-waste generators. As per UN estimates, the country generated around 2 million tons of electronic waste in 2016. Another report recently published by an UN agency states that the country discarded gold worth INR 6,347 crore and silver worth INR 300 crore as part of e-waste during the entire year 2016.