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Plastic Recycling May 23, 2019 01:30:52 PM

DS Smith Spotlights Massive Opportunity for Plastic Reduction in Europe

Paul Ploumis
ScrapMonster Author
The total market for replacement of the above items is worth around £5.7 billion per year to the fibre industry.

DS Smith Spotlights Massive Opportunity for Plastic Reduction in Europe

SEATTLE (Scrap Monster): The new research conducted by DS Smith in partnership with leading consultancy firm White Space reveals that efforts could help to replace approximately 1.5 million tonnes of plastic each year from supermarkets across Europe.

The report identifies five product segments, which could be replaced with alternative renewable materials- plastic display trays, fresh produce punnets, shrink wrap, ready meals and meat, fish & cheese. The above five categories account for over 70 billion individual units of plastic per year and are identified as opportunities for reduction and replacement.

The total market for replacement of the above items is worth around £5.7 billion per year to the fibre industry, out of which the produce punnet category alone is potentially worth over £2 billion per year.

Miles Roberts, CEO of DS Smith noted that simple changes in the materials used could make a big difference for retailers, thereby contributing to reduction in plastic use by millions of tonnes over the next decade or so. Sustainable fibre-based packaging could turn out to be a successful replacement alternative, he added.

In connection with the plastic replacement challenge, DS Smith plans to host an Innovation Think Tank in Brussels in September 2019.

Alongside, DS Smith has signed partnership agreement with the Ellen MacArthur Foundation, as part of its efforts to accelerate the company’s circular economy drive. Further, the company has committed an investment of over £1 million in sustainability and education initiatives, in support of various projects in local communities.

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