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Plastic Recycling August 16, 2019 12:20:11 AM

DASANI Takes New Steps to Reduce Plastic Waste

Waste Advantage
ScrapMonster Contributor
DASANI has been at the forefront of sustainable innovation since 2009 with the launch of the first fully recyclable bottle made partially from plants (PlantBottle).

DASANI Takes New Steps to Reduce Plastic Waste

SEATTLE (Waste 360): DASANI announced a robust pipeline of sustainable packaging innovations in support of The Coca-Cola Company’s global World Without Waste goal to make its bottles and cans with an average of 50 percent recycled material by 2030. Updates to DASANI’s packaging lineup are designed to reduce plastic waste and increase the use of recycled and renewable materials in the United States, while ensuring that all DASANI bottles continue to be fully recyclable.

New innovations include:

  •          The debut of HybridBottle, The Coca-Cola Company’s first package in the United States to be made with a mix of up to 50 percent plant-based renewable and recycled polyethylene terephthalate (PET) material (PlantBottle and recycled PET plastic). This innovation builds on the company’s decade of success with PlantBottle by adding recycled content alongside plant-based material to reduce the amount of virgin PET plastic used in the bottle (available nationally in 20-ounce bottles in mid-2020).
  •          The expansion of package-less DASANI PureFill water dispensers with the addition of up to 100 PureFill units across the country beginning in fall 2019. The additional units are an evolution of the Coca-Cola Freestyle platform.
  •          The introduction of new aluminum cans (launching locally in the northeastern United States this fall and expanding to other regions in 2020) and new aluminum bottles (available in mid-2020).
  •          Continued light-weighting across the DASANI package portfolio to support overall efforts to reduce the amount of virgin PET plastic procured by the Coca-Cola system.
  •          The addition of How2Recyclelabels to all DASANI packages to help educate and encourage consumers to recycle after use (rolling out starting this fall).

“Today’s announcement is the largest sustainability initiative in the history of the DASANI brand,” said Lauren King, brand director for DASANI, in a statement. “It’s rooted in providing sustainable options for our consumers, while doubling down on our commitment to minimize our impact on the environment. Over the last decade, we’ve been on a journey to make DASANI more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantlyreduce packaging waste around the world by 2030. While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale.”

DASANI has been at the forefront of sustainable innovation since 2009 with the launch of the first fully recyclable bottle made partially from plants (PlantBottle). In 2018, the brand continued its sustainability journey by becoming the first major water brand to debut a package-less water dispensing unit with DASANI PureFill. Earlier this year, The Coca-Cola Company expanded access to the PlantBottle IP to encourage industrywide adoption of PlantBottle.

Courtesy: https://www.waste360.com

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