SEATTLE (Waste 360): DASANI announced a robust pipeline of sustainable packaging innovations in support of The Coca-Cola Company’s global World Without Waste goal to make its bottles and cans with an average of 50 percent recycled material by 2030. Updates to DASANI’s packaging lineup are designed to reduce plastic waste and increase the use of recycled and renewable materials in the United States, while ensuring that all DASANI bottles continue to be fully recyclable.
New innovations include:
“Today’s announcement is the largest sustainability initiative in the history of the DASANI brand,” said Lauren King, brand director for DASANI, in a statement. “It’s rooted in providing sustainable options for our consumers, while doubling down on our commitment to minimize our impact on the environment. Over the last decade, we’ve been on a journey to make DASANI more sustainable through new package design and innovation, and we are now accelerating these efforts in support of our company’s ambitious goals to significantlyreduce packaging waste around the world by 2030. While there is no single solution to the problem of plastic waste, the additional package and package-less options we are rolling out today mark an important next step in our effort to provide even more sustainable solutions at scale.”
DASANI has been at the forefront of sustainable innovation since 2009 with the launch of the first fully recyclable bottle made partially from plants (PlantBottle). In 2018, the brand continued its sustainability journey by becoming the first major water brand to debut a package-less water dispensing unit with DASANI PureFill. Earlier this year, The Coca-Cola Company expanded access to the PlantBottle IP to encourage industrywide adoption of PlantBottle.
Courtesy: https://www.waste360.com
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