SEATTLE (Scrap Monster): The recent study commissioned by Oceana- the nonprofit ocean conservation organization has exposed the weakness of plastic recycled content pledges by soft drinks giants such as Coca-Cola and PepsiCo.
The research conducted by Eunomia Research & Consulting has revealed that the recycled content goals by leading beverage giants won’t address 93% of aquatic plastic bottle pollution. If the top five beverage companies are able to meet their pledges, it would just result in 7% reduction in aquatic pollution from single-use plastic bottles.
In response to the above findings Oceana called upon beverage companies to switch to or expand strategies that prioritize refillable bottles.
Dr. Dana Miller, Strategic Initiatives Director, Oceana said that adding more recycled content doesn’t stop a single-use plastic bottle from reaching the oceans. The study suggests that out of approximately 511 billion PET bottles consumed in 2018, an estimated 35.8 billion bottles entered aquatic systems. Those bottles need to be replaced with ones that will be reused. Recycling alone is not the solution, Miller noted.
The Eunomia study concluded that the current commitments by beverage companies would have little impact on reducing aquatic plastic pollution. Even if all brands reach their targets, an estimated 33.4 billion bottles would end up in rivers, lakes and oceans.
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