Brand Commits to Recycle a Million Plastic Bottles by 2024

SEATTLE (Scrap Monster): The Body Shop has committed to recycle around one million plastic bottles by 2024.

It announced opening of its second activist store in the country in Delhi yesterday, in a bid to promote its Return Recycle Repeat (RRR) in-store plastic recycling program. The initiative targets to inculcate a behavioural change in consumers, so as to ensure that the customers bring back used plastic bottles to store.

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The Body Shop will pick up all the plastic bottles dropped in their stores, sort and clean it. Furthermore, it will partner with local recycling companies to ensure that the used plastics collected from customers are safely recycled. The initiative by the company would add recycled plastics to the chain, thus reducing the requirement of virgin plastics as a whole. Although this looks like a very small change at first sight, it could make a big impact, noted Antara Kundu, Deputy General Manager - South Asia: Marketing, Brand & Customer Acquisition.

Earlier, The Body Shop had launched Community Fair Trade (CFT), which resulting in sourcing over 400 tons of recycled plastic during the previous year.

Meantime, the brand announced plans to open around 30 new stores in 12 Tier-2 and Tier-3 cities across India.