Established in 1972 in Ogunquit, Maine, we came to Portsmouth in 1978 and are located in a newly renovated 175-year-old building on Downtown Portsmouth’s Market Street.

We are a full service fine jewelry store located in Downtown Portsmouth, New Hampshire, serving the Seacoast area for 35 years. We specialize in Ideal Cut Diamonds, Engagement Rings, Wedding Bands, and Custom Jewelry Design.

We have a full-time JA Certified Senior Bench Jeweler, with over 18 years of experience in our store, a full-time Graduate Gemologist (GIA), and multiple DCA Certified Diamond Professionals on our staff to service all of your jewelry needs.

We carry loose diamonds, loose colored gemstones, engagement rings, wedding bands, Freshwater, Tahitian, South Sea, and Akoya pearls, gold, sterling silver, and colored gemstone jewelry, and watches. With prices starting under $50 - we strive to have something for everyone!

Services include:
custom design,
jewelry repair
gemstone identification
insurance and estate appraisals.
We also buy gold, platinum, and diamonds from the public.

Our Designers include: Lazare Kaplan - The world's most beautiful diamond, Simon G. Jewelry, Kirk Kara, Martin Flyer FlyerFit, The Sylvie Bridal Collection, Lieberfarb, The Henderson Collection by Lecil, Bellarri, Imperial Cultured Pearls, Mastoloni Pearls, Mémoire, Gottlieb & Sons Fine Jewelry, Cherie Dori, Thistle & Bee, American Estate Jewelry, 88 Rue du Rhone, and our private label watches by Belair Time.

Attendance at prestigious jewelry shows allows us to discover new talent, excellent workmanship and true value. Every year we expand our selection of unique, high quality jewelry by individual designers and well-respected manufacturers.

If you wish to design a special piece, our custom services include two computer programs, Digital Goldsmith and Matrix. We can create a virtual image of your jewelry prior to completing the final piece. Our goldsmith, Irene Sirois, is a Senior Certified Bench Jeweler. She will create spectacular jewelry and accomplish repairs that exceed your expectations.

We are known for our friendly, easygoing atmosphere, but we are true professionals with your best interests at heart. We will answer your questions and fulfill your desires.

Our goal is to become the jeweler that you trust and recommend to your friends.