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Waste & Recycling January 03, 2017 06:54:45 AM

‘Leave Your Cap On’ recycling campaign hits new milestone

Carolina Curiel
ScrapMonster Author
The campaign had recently expanded into two new authorities- Oxford and Berkshire.
‘Leave Your Cap On’ recycling campaign hits new milestone

SEATTLE (Scrap Monster): The ‘Leave Your Cap On’ aluminum caps recycling campaign launched by the UK Aluminium Packaging Recycling Organisation (Alupro) has reached a new milestone. The campaign had recently expanded into two new authorities- Oxford and Berkshire. With this, the total number of participating bottle banks has increased to over 5,400. Also, the campaign now covers over 2 million UK households, said Alupro.

The new campaigns are being launched by Re3- the waste management partnership of Bracknell Forest, Reading and Wokingham Borough Councils and FCC Environment; and Oxford City Council. As part of the campaign, eye-catching stickers will be placed on all 597 bottle bank sites in the Re3 area, explaining the need to recycle aluminium screw tops along with the glass bottles and the environmental benefits generated by responsible recycling of these materials. Also, Oxford City Council has launched the campaign through its official website and other social media sites. The campaign is supported by Phil the bin, the City’s blue bin recycling league mascot. In addition, the City will place eye-catching recycling promotion stickers on 46 bottle banks in the city.

According to Rick Hindley, Executive Director of Alupro, the campaign assumes significance especially during the ongoing Christmas and New Year season. The promotion of recycling of screwing caps will help to boost overall recycling figures, he noted. It is highly important to make people aware about how simple it is to recycle aluminum bottle closures, especially at a time when market demand has shown significant uptick, Hindley added.

‘Leave your cap on’ helps householders understand how to reclaim the aluminium used in screw caps on glass bottles – by replacing the top back on the empty bottle before recycling it. Campaigns have run successfully in over 25 local authority areas across the UK since 2013. The campaign is co-funded by the European Aluminium Foil Association and British Glass.

Earlier during the year, Alupro had launched a range of free communication resources to help local authorities in the UK encourage residents to recycle aluminium packaging. The materials including advertisement templates, animated banners and press materials were made available via the media library on the official website. The free materials were designed to be easy to download, adapt and use in a campaign without incurring the costs of creating and developing a campaign from scratch. It also helped to create the artwork if necessary.

The official figures released by Alupro indicate that the national recycling rate for all aluminum packaging has risen sharply to 55% in 2016, as compared with 48% during the previous year. Also, the recycling rate for aluminum drinks cans has surged to 69% during this year, significantly higher from 60% rate in 2015.

Alupro acts as the voice of the industry on issues of government policy and legislative development. Its members comprises every part of the aluminum packaging loop including Aluminium producers and rollers, Packaging converters – beverage can makers and foil converters, Packer fillers, Reprocessors and exporters and Associate members.

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