Coca-Cola join hands with Tesco to boost at-home recycling

LONDON (Scrap Monster) : Soft drinks major Coca-Cola and the supermarket giant Tesco have joined hands to promote household recycling in the UK.

The campaign titled ‘Together We’re Making Recycling Count’ offers Coca-Cola products or Tesco Clubcard points in exchange for a pledge from the customers. Consumers will have to answer three multiple choice questions prior to taking the pledge. In return for their commitment customers will be rewarded with a 50p off voucher for Coca-Cola, Diet Coke or Coke Zero, or an additional 25 Tesco Clubcard points.

A live feed on the campaign website will display the total number of pledges received during the period of activity. Eight weeks after the campaign has finished CCE and Tesco will follow up with pledgers to remind them of their promise and offer them the chance to enter a prize draw with the chance to win one of five £300 eco-fridges with Tesco vouchers for food or one of 12,000 exclusive Coke fridge magnets made from recycled PET bottles.

The online campaign is intended to encourage the UK public to do more recycling at home including plastics in an attempt to reduce the carbon footage. The campaign is scheduled to run throughout the summer.