Ellie Lance  is a small family owned business that specializes in "Charming Your Memories" in sterling silver charms and jewelry.    Ellie Lance was started in 1981 by Kim’s mother, Eleanor Roylance, in Dallas, Texas (hence, Ellie Lance).  In 1999, we moved the business to San Antonio, Texas.      We specialize in US made sterling silver charms.  In addition to sterling charms, we offer some in 14K gold.  The gold charms are not currently on our website, however, please feel free to email us if you are interested in our 14K gold charms.  We also make custom charms for groups, clubs and schools.  We are always designing more ways to “charm your memories”.  We would love your ideas too.   We carry a great selection of sterling silver jewelry for all ages and occasions.   Be sure to check out the other categories on our site.  In addition to our website, we also sell at Holiday Markets and Craft Shows around the country.  Thanks you for your support and interest in our charms and jewelry.