Family owned and operated for 35 years, Bernie’s & Son delivers the highest quality jewelry available, at the most affordable and competitive prices! Without rent, mortgage, or paid commission, we will not be undersold!  Breathtakingly beautiful custom jewelry designs, combined with Southern hospitality, makes Bernie’s & Son Jeweler a treasure among jewelers!Come into our store in downtown St. Petersburg to ooh and aah over our exquisite, affordable jewelry. You will find exquisite wedding and engagement rings with diamonds set in gold, or platinum, pearls, gemstones, handcrafted Italian cameos, and classic timepieces. Select your favorite pieces from among our designer lines.